Client
GRIT Marketing
Utah Jazz
Cactus Jack

Services
Brand Strategy
Identity
Creative Direction

Year
2023

Team
Jake Reedy: Creative Director
Zac Beckett: VHS
Damon Kirchmeier: Photography
Public Service: Promo video
GRIT partnered with the Utah Jazz, Travis Scott (Cactusjack) and Shaun White (White Space) to host an outdoor rail jam during the NBA All Star weekend. This event, which was free to the public, was created to boost Utah's cultural reputation, and combined basketball with snowboarding for an exciting twist on typical rail jams. The event drew thousands of attendees and was also broadcast live internationally by X Games.

The GRIT and Jazz marketing teams collaborated to create the advertising campaign, and to develop a visual identity that was authentic to the GRIT brand. I designed the brand identity surrounding the event, taking inspiration from 90s grunge culture, GRIT’s '22 (G)rail Jam.














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