I’m a multidisciplinary designer and artist based in Utah.
+ 1 240 578 1608
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Are.na
[Editorial]
[UI/UX, Branding, Motion]
[Poster]
[Event, Branding, Collateral]
[UI/UX, Branding]
[Motion, Illustration, Fun]
[Branding]
[Type design, FREE FONT]
[Branding, Merch, Social assets]
GRIT RAIL JAM 2023
[Event, Branding, Collateral]
The Grit partnered with the Utah Jazz, Travis Scott (Cactusjack) and Shaun White (White Space) to host an outdoor rail jam during the NBA All Star weekend. This event, which was free to the public, was created to boost Utah's cultural reputation, and combined basketball with snowboarding for an exciting twist on typical rail jams. The event drew thousands of attendees and was also broadcast live internationally by X Games.
The Grit marketing and Jazz marketing teams collaborated to create the advertising campaign, and to develop a visual identity that was authentic to the Grit brand. I designed the brand identity surrounding the event, taking inspiration from 90s grunge culture, The Grit’s '22 (G)rail Jam, and some of Grit's brand visual assets provided by MF9.
Creative Director @saltlakejake
VHS @zac_bucket
Photos @uowvp
Promo ad @publicservice.tv