Wasatch Product Co.
Services
Title Design
2025
Team
Brandon Carpenter, CD
Taylor Fairchild, Designer
Wasatch makes things that feel like they’ve always been there. Not styled to look old, but built to feel remembered. With the launch of their first true cut-and-sew t-shirt, this campaign pays homage to the heritage of the plain white tee, while also introduce a modern take on a classic.
In this project, I was the lead designer for a bespoke lettered title card for Wasatch Product Co., an emerging clothing brand with authentically vintage Utah County-inspired aesthetics. My responsibilities included conceptualizing and creating the custom-lettered design to reflect the brand’s tie to the 60-70’s. Throughout the project, I collaborated closely with the campaign director, Brand Carpenter, and the WPC’s founder, Carson Kofford .